Editorial Standards
Last updated: May 2026
Our editorial mission
The Fetch covers pet health, veterinary care, nutrition, and the pet industry. Our editorial mission is to give Singapore pet owners practical, evidence-based information they can act on. Every article is written to help an owner make a better-informed decision about their pet’s care.
Sourcing standard
Every factual claim on The Fetch must be traceable to an authoritative source. The following are considered authoritative:
Peer-reviewed veterinary literature. Journals such as the Journal of the American Veterinary Medical Association, Veterinary Record, the Journal of Small Animal Practice, and equivalent peer-reviewed publications.
Veterinary teaching institutions. Published material from veterinary schools, hospitals, and academic clinical references.
Regulatory and government bodies. The Animal and Veterinary Service (AVS) of Singapore, the FDA Centre for Veterinary Medicine, the European Medicines Agency, and equivalent authorities.
Established veterinary references. The MSD Veterinary Manual, the Merck Veterinary Manual, the American College of Veterinary Internal Medicine consensus statements, and similar reference works.
Direct manufacturer or institutional documentation is used when reporting on specific products, drugs, or programmes. For example, we may use a vaccine manufacturer’s labelling or a clinic’s published service description.
Sources that do not meet this standard—such as blogs without medical citation, anecdotal social media content, or commercial copy from product retailers—are not used as the basis for factual claims. They may be referenced only when the article specifically discusses those sources.
How articles are produced
Every article on The Fetch is produced through a defined editorial pipeline. This pipeline ensures consistency and source-grounding:
Step 1 — Source curation. Authoritative sources for the article topic are identified and verified before any writing begins.
Step 2 — Source ingestion. Retrieval-augmented generation is used as a research environment. Citation-grounded extraction surfaces the factual basis for each article, with the system answering only from the provided sources.
Step 3 — Drafting. The article is drafted using only the source-grounded findings from Step 2. Citations link claims back to their underlying sources.
Step 4 — Editorial review. Every draft is reviewed by the editor before publication. The review checks that claims are accurately sourced, that the article serves the reader, and that the tone meets our editorial standards.
This pipeline is documented in more detail on our AI Disclosure page.
Editorial categories
The Fetch publishes across the following categories, each held to the sourcing standard above:
News. Time-sensitive coverage of veterinary research findings, industry announcements, regulatory developments, and other newsworthy events affecting pet owners.
Commentary. Includes opinion pieces and analysis. These are always presented as the author’s perspective but remain grounded in the same sourcing standard.
Preventive health. Owner-focused guides on disease prevention, routine care, supplementation, and other proactive measures.
Illness and symptoms. Educational guides on common veterinary conditions are intended to inform, not replace, veterinary consultation.
Food and nutrition covers dietary safety, ingredient analysis, and feeding practices. Articles in this category carry an explicit veterinary disclaimer.
What we do not do
The Fetch does not provide veterinary diagnosis, specific treatment recommendations for individual animals, or emergency care advice. Articles are educational, not a substitute for professional veterinary care.
We do not publish content that is not editorially commissioned, written, and reviewed. We do not accept guest posts for backlinks or publish press releases verbatim.
Bylines and accountability
Every article on The Fetch is published under a named human byline. The byline shows who wrote the article and is responsible for its content. If a reviewer is involved, such as an external veterinary advisor, that reviewer is named explicitly.
Contact
For editorial enquiries or to raise a concern about a specific article, contact us.